Liberty Magnet High School

Vision

To highlight the season of a phenomenal group of high school basketball players with the young coaching staff as they grow on the court and win off the court. With an unprecedented season, Liberty Magnet High School had a unique story in these young men that surpassed just the basketball highlights.

Solution

To spotlight the essence of this unique program and its values, we captured the 5 most impactful games of the season, including the hard-fought loss for the state championship. While focused aesthetically on the nature of the game, we also interviewed the staff to get their perspective and celebrate each of the senior players graduating with a scholarship. We showed them how to Curate The Cool through the powerful stories from the players and the staff that led to over 3,000 views and countless shares on social media and overall brand awareness for the program.